For freelancers and business people, personal brand building has never been more important. Anyone with access to the Internet and social media can build an audience, position themselves as an expert, and start attracting customers to their business. And that’s what a lot of people are doing.
A recent study by Upwork has revealed that the rate of independent manpower is growing 3x faster than the total manpower in the state. By 2027, freelancers are expected to make up the majority of the US workforce.
While it’s great to see so many people embracing their business spirit, it also means that every self-employed freelancer, freelance contractor, and entrepreneur will soon be far more competitive. Will have to face The key to differentiating yourself from your competition is building a personal brand.
Why every business person should create a personal brand:
When you are building a business around your area of expertise (as a writer, speaker, coach, consultant, freelancer, etc.), the idea of personal branding comes naturally to you. When you are the face of your business, building your brand makes perfect sense.
Your brand is what sets you apart from your competitors, helping to create a lasting impression in the minds of your audience and customers. Without an authoritative personal brand that attracts your target audience, you can strive to build a profitable and sustainable business for yourself.
But even if you’re building a company that has its own brand (a software or physical products company, for example), there are benefits to building a brand.
Most people are more interested in following other people than following specific companies. Therefore, building an audience for your personal brand can really help increase exposure for your company.
Elon Musk, for example, has more Twitter followers than his combined 3 companies (Tesla, SpaceX, and Solar City). The same is true of Richard Branson (Virgin), Arena Huffington (Flourishing Global), Gary Weinerchick (Weinermedia), and countless other successful entrepreneurs. They all have strong personal brands that they use to increase exposure and attract more customers to their companies.
Advantages of creating a personal brand:
Trust and authority:
Having a personal brand helps build trust with your audience, and you have a position in your industry as an authority and a thought leader.
Join the media:
Having a personal brand makes it easier to find media (online publications, magazines, television, radio, podcasts, etc.). The media is constantly looking for experts who can share their insights with their audiences.
Build your network:
When you have a personal brand that clearly states who you are, what you do, and how you help others, it helps other people and business people. Makes it easy to see the value in connecting with you. You can take advantage of your own brand to build your network quickly and efficiently, both online and offline.
Attract more clients:
Creating a personal brand that positions you as an expert in a particular industry or niche helps you attract the most ideal clients. When you are in a position as an expert, it is also easier for people to refer you to clients.
Having a strong personal brand justifies the premium pricing for your products and services. Without a brand, you become an item that competes with a price. And there will always be competitors who can beat your price.
Create a lasting platform:
Over time, your business will grow. You can even start several businesses in different industries during your career. Your personal brand stays with you as you move from one project to another.