It’s imperative that you write your own content down and make sure the content is 100% unique.
It’s very easy to get a website penalized by Google. But appealing & restoring your website with the same rankings and traffic as before getting penalized is extremely difficult.
As bloggers, website owners, if our website disappears from search engines and a series of keyword rankings are dropped, you lose organic traffic from Google and the income from the website also stops here. .
You should practice creating new content and rewrite your own style. You can synthesize some articles available on the internet and rewrite according to your understanding, not copy the article. If you are abroad, you can easily get heavily sued for content copyright issues with fines of sometimes up to tens of thousands of dollars.
Make the most of the power of long keywords
Long-tail keywords (also known as long-tail keywords) can be understood simply as keywords with an average length of 4-7 words for English keywords and usually from 5 to more than 10 words for English keywords.
Those are keywords that, when typing in the search bar, users have specific intentions/purposes for finding certain content.
In long keywords, will be divided into 2 groups:
Commercial long keyword group
Those are words that users type in to find out product information, have a certain purchase intent subconsciously.
The group of long keywords is informative
Are the phrases that users use when searching on Google for the purpose of looking up and finding out specific information.
When starting blogging & building content for a new website, you need to do keyword research and pre-write a long list of keywords.
With keywords with an average search volume of 300, 500, or more per month, you can start writing and easily ranking in the top positions to bring the blog the first visits.
With long keywords with a relatively few hundred search volume, blog posts on free blogging platforms like Medium also easily rank top 1 in Google search results:
Short and difficult keywords, you also need to deploy but should deploy when your website has traffic and has reached the top of the easier & more “mainstream” keywords.
Write standard SEO titles & get clicks
An eye-catching title will help the article get more traffic from social networks or Google, but do not overdo it to “headline” & exaggerate the problem leading to “misleading headline”.
A good, standard title for blogging is:
The title contains the main keyword that needs SEO, so give priority to the main keyword at the top of the title or, otherwise, put it in the appropriate position.
The title uses words, phrases that attract attention or suggest curiosity, forcing readers to want to click to see.
A standard SEO title helps pretty much in the on-page SEO of a blog page. Try the following example reference:
In this example, the blog post’s main keyword is “Where should I travel in May” and the example highlighted in the image does a good job of building a title that is both SEO-standard and clickable and prominent. with the remaining results.
5 notes to remember to help you set SEO standard titles for your posts:
The title is not too short and not too long.
The keyword needs to be SEO in the title and is better in the top position.
The title on each page, article of your website is separate, not the same.
Headline content that inspires action or curiosity.
Add the brand name at the end of the blog post title.
No SEO keyword stuffing should only appear 1 time in the title.
Look for blogs in the same niche or large, professional websites to see how they often set the title and then apply it to your blog.
Certainly, when doing a blog or doing content in SEO, you are very familiar with the lesson: “Invest in quality content, content is King”
I do not dare to confirm which factor is “King”. But the first touchpoint for users is the content, then just do it well first.
In the current context, the construction and development of a blog website cannot bring a one-sided mindset that only one factor can decide everything.
Content too, when blogging you need to have the best mindset about the content and understand that building quality content is the act of creating a solid foundation for the blog to grow in the future.
When and only when the blog has quality content, can you apply the next other digital marketing techniques to bring traffic growth overtime to the blog.
When users access your article, content & content presentation are the factors that direct contact and create a positive or negative impact on the reader.
In addition, when you are writing content for your website is also when you are doing SEO for your website, good content will help users stay on reading longer, increasing time on site – this is one of the indexes Google scores. Price is very important in getting your article to a higher position than other competitors.
Quality content will include the following criteria:
Have the right length.
In-depth content of thousands of words is not always the best choice, you need to consider & consider the tastes of your readers in each given topic.
More importantly, you have to consider the results in the top 5-10 of a topic, how they implement the content, how long to do the same, and supplement what they lack.
The presentation is minimal, focusing on the reading experience
Current trends focus on mobile interfaces, when presenting articles on the page, you should choose Narrow mode, which helps focus the main content in the middle of the screen to give the reader the best experience.
In addition, the content should not be presented in a colorful or colorful manner. Choose 1-2 main colors for the blog and use the color in the heading tag is enough.
Have illustrations, videos, or infographics that support the interpretation of content from the text
The article should not be words that are always in the air. You should have relevant illustrations, videos, or infographics to help the reader both notice the information and further illustrated with visual content to make it easy to remember.
More specifically, with the blog content with instructions, how-to, … you need to attach pictures to guide the operation, will help the content meet high-quality standards in the eyes of both users and Google.
Focus on the main topic & message to convey, avoid rambling
Many bloggers keep getting the thought of trying to reach 2k, 3k words for the ranking. This thought is very wrong.
What you need is to focus on fully implementing the content you want to show right from the title.
Readers access your article because they feel the title contains the message they are interested in. If you ramble on something unnecessary, it will only make the bounce rate extremely high and cause a bad impression on the reader. The next time they see the article results from your website again, they will not bother to see it.
There should be a table of contents in the form of Table of Content
Sometimes users will only want to read a few small points in your entire article, now you should use the Table of the content plugin to create the main table of contents.
Flexible to combine short and long articles
When blogging, you should find out the insights of users when they search for a certain keyword on Google.
From there you will deploy writing content that meets the needs and desires of readers.
It doesn’t have to be that the article is a few thousand words long, you can write articles with less than 700-1500 words as long as it has enough information that the user is looking for.
The flexibility to combine short & long articles based on user insights when doing a search with a particular keyword will help the blog to be more effective in SEO & initially build an authority level in the niche.
For large topics, you must write long content to be able to cover all content related to that topic.
In such large articles, there will be items that you need to develop into separate articles to be able to convey all the necessary information.
Developing a blog to reach the number of hundreds of thousands of hits, millions of hits per month like Kiemtiencenter is not easy.
You can start blogging with a burning mind. The first articles came out with quality and interesting content.
You get the first amount of traffic with those great content. However, over time, your content is out of date & 1 new article has been added for 1-2 months.
This will make it difficult for blog traffic to grow with a good signal over time and the recurring visitors will gradually decrease.
You need to write regularly, develop content for the blog to get more visitors, old readers often return to read and the consequence, of course, brings you a good source of income.
I regularly update old content & add new articles regularly to my blog.
Here are a few of the benefits of writing regularly and refreshing your blog content:
Good for SEO, increase keyword rankings, the more good content, the more appreciated your website is in the eyes of Google.
Increase the relationship with your readers, no one wants to finish reading your article, wait for you to write the next article but not see it for weeks.
Attracting advertisers: If you have good content, more traffic from Google, the advertisers will find you, so you will have the opportunity to make money online with the blog again.
Increase income, if you have more articles to the top will have the chance to reach more customers and generate more conversions.
So please maintain the article writing mode, according to me 1-month minimum you should spend 4-5 new blog posts.
Create a series of articles to increase recurring visitor
Investing in ideas & creating a series of articles for specific topics will help your blog more and more recurring visitors.
Readers will self-consciously return to your blog to follow the next content in the series you have created.
For example, this blogging tutorial series is a series of articles aimed at helping you blogging professionally.
Many readers who are blogging, wanting to make money with a blog are very interested in this topic and closely follow the next article.
Do the same thing, there are some “very long” topics that cannot be covered in one or several articles, follow a series and notify your readers about this via Facebook, Fanpage, Email,…
Interested people will read many other articles and return to your blog regularly.
Write authority topics
Authority topics are special articles that help your website become professional, trustworthy, and highly reputable in the eyes of readers.
These are articles with a lot of information, information, or topics of Evergreen nature. That means, day after month, readers in the niche always have a high level of interest in these topics.
These are also articles that have had a steady search on Google over time.
For example, a travel blog has 1 Evergreen topic as follows:
Where to travel in spring / summer / autumn / winter, …
What to eat in … ..
Where should go out when coming….
Try to find Evergreen topics & help you build Authority in your readers’ subconscious mind.
This content will help you bring in stable and lasting traffic over time.
Write content on trends (Trending)
Alternating with the authority topic, the trending topic will have a lot of interest for a while and will go into oblivion in the past, but not so ignore it.
In recent days, vedett of the online community and all news and press sites are nothing but the launch event of the iPhone 11 generation, many websites and blogs have prepared & created content about iPhone 11 from very early, 1-2 months ago to make sure to catch up with trending and attract a large amount of traffic from this event.
There are two ways to bring these trending articles to readers:
Post your posts to communities, Facebook groups, … with related topics.
Your website has a lot of hits => Please create a separate group or email these articles.
You can apply both, but note that trending articles require you to provide accurate information if you do not want to receive “bricks” from your readers.
When the blog has the ability to promptly update hot topics in the same field => More people will be interested in your blog & think that your blog updates quickly, the ability to return to your blog in The future is very high.
More than that, the trendy articles will help Google evaluate your website higher. So let’s explore social networks, forums, see what is hot on your topic, write articles on that topic provided that the trend is related to the topic of the blog.
Use proper & proper internal linking for blogs
The content you deploy on the blog after a while is linked together on one or more topics.
For example in an article on home weight loss methods, the author mentioned effective weight loss exercises. Then, insert an internal link that links to articles detailing those weight loss exercises.
After the reader clicks on the anchor text “Weight Loss Exercise”, the internal link inserted in this anchor text will lead the reader to another article with the content they want to see.
From the readers’ perspective, using internal links in articles will help them discover relevant content that they want to see or are curious about.
As for the meaning in SEO & search rankings, this helps Google to recognize Time on-site signals & visitor engagement with website content through the reader’s click behavior.
If you are blogging or preparing to blog, these 10 techniques will be extremely helpful for you.
These are the original basic techniques that a blogger needs to know, bookmark this page and re-open it when you need it. Or best of all, memorize it.
Blogging and development techniques abound, but you should start with what is easiest to apply. Then in the process of building a blog, you will surely draw the best writing experience for yourself.